![]() Trends also has a story-centric homepage. You can see if the topic is taking off or retreating back into obscurity. It allows you to enter a search term and view the historic number of searches on a graph. Google Trends itself is a very useful tool and will be familiar to SEO practitioners and others. You can also access trending video via Google Trends, which allows you to discover YouTube trends in different countries, apply a safety filter, and check trends day by day. If you head to the bottom of the page, you can change your country to see what’s trending in other locations. YouTube features trending videos, accessed in the menu on the left of the homepage. With 62% of US adults getting their news from social media, the echo chamber effect of social media is well demonstrated and serves as a reminder that trends, like much on social, are personalized. It only shows a few contentious political topics, so can’t really be used as a trend finder, but it is a useful reminder that different social media trends mean different things to different people. This shows a representation of the different stories that the algorithm can display. The Wall Street Journal developed a really interesting tool called Blue Feed, Red Feed. Recently this trending section was in the news as journalists made a shocking discovery – social media is personalized. ![]() ![]() The stories are grouped into top trends, politics, science and tech, sports, and entertainment. The content displayed depends on your likes, follows, activity and all the rest of the data Facebook hold about you. On the right-hand side of your News Feed is a tailored Trending section. The trends are personalized by the algorithm, meaning you might miss an important trend if you don’t follow the right people. This can be useful for spotting trends in specific markets for targeted or local marketing. You can easily see trends for specific locations by clicking change at the top of the trends section. By default, this shows a tailored selection of trends, based on an algorithm that accounts for your location and who you follow. Personalized trends are available to those with a twitter account, and can be found on the left-hand side of the page. Due to the curated nature, it is generally restricted to the biggest stories of the day. This is a curated list of the most important stories at that time, with an explanation and selected Tweets. The first is available whether you have a twitter account or not, and is called Moments. There are two ways of discovering trends on Twitter. It is also a platform where not so major stories break, such as the memorable afternoon that half a million people stopped working to watch the live stream of a puddle in northern England, via Twitter’s streaming video app Periscope. It has regularly been the platform which has broken major news stories, like the Miracle on the Hudson. Twitter is the home of fast moving, up-to-the-minute content. There may be trends within your industry that dictate product development.įinding these trending topics on social media rather than looking elsewhere is simply the quickest way to discover conversations as they happen, and before they move onto other forms of media. For marketers and community managers, joining a conversation in a timely matter means you are able to add something to the conversation. Trend monitoring is important for any business.
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